乡村旅游内涵标准识别及其比较研究——对中外50个乡村旅游概念的定量分析  

Identification and Comparative Analysis of Rural Tourism Definitions——A Quantitative Analysis on 50 Rural Tourism Definitions by China and Foreign Scholars

作　　者：卢小丽[1] 刘伟伟[1] 王立伟[1] 

机构地区：[1]大连理工大学,辽宁大连116024

出　　处：《资源开发与市场》2017年第6期759-763,共5页Resource Development & Market

基　　金：国家旅游局青年专家培养计划(编号:TYETP201520);中国博士后科学基金第60批面上资助项目(编号:2016M601346);中央高校基本科研业务费专项资金资助项目(编号:DUT13RW419)

摘　　要：运用内容分析法对国内外近23年刊发的75篇涵盖乡村旅游概念的文献进行分析,提炼出乡村旅游概念构建的16个标准。以16个标准在50个典型乡村旅游文献中出现的频次为依据,从中抽提出频次高于50%的7个标准作为概念构建指标,将乡村旅游定义为:旅游者以休闲、学习为目的进行的以乡村环境为基础,以乡村物质和非物质文化遗产、自然风景和农业活动为核心旅游资源,以城市居民为主要客源市场,以可持续旅游为发展导向的旅游形式和旅游活动。通过辨析国内外乡村旅游概念标准研究的差异发现,国内外学者对小规模、同义于农业旅游、开放式空间等乡村旅游概念标准的认知有显著差异。In this paper, content analysis methodology was applied to identify the key normative criteria of rural tourism definitions. The sample selected included the contemporary definitions of rural tourism, the majority of which were published since 1990. This approach built on the compre- hensive research work of others, in that it presented the evaluation of a more mature definition. This paper selected 75 literatures in 1990 to 2012 relat- ed to the concept of rural tourism, and then 50 typical rural tourism literature references were extracted with higher reference rate （half of them were from China, the other half was from international）. Based on the inductive standards, through the analysis of the above 50 articles, it extracted the stan- dards followed by the rural tourism concept and summed up them to the 16 concept building standards. After this, the research made frequency cumu- lative statistics, recorded the statistical results and then ranked the concept criteria based on the frequency statistics results. Seven themes most fre- quently observed in contemporary rural tourism definitions were identified and presented as key criteria for rural tourism. Combining the seven key in- dicators, the rural tourism was defined as：Rural tourism was a form of tourism which guided by sustainable, based on rural environment, urban resi- dents as the main markets, rural substance and intangible cultural heritage, natural beauty and rural countryside farming activities as the core of tour- ism resources to meet the needs of tourists. The findings of this study confirmed that domestic and foreign scholars had the same recognition of rural tourism in roughly, especially in selecting the key criteria. However, there were still differences on cognitive concept of rural tourism, such as ＂the synonymous to agricultural tourism＂,＂ small- scale＂ and ＂open space ＂and so on.

关 键 词：内容分析法 乡村旅游 内涵标准 频次 概念构建 

分 类 号：F590.75[经济管理—旅游管理]