大数据背景下智慧旅游应用模型体系构建  

作　　者：张建涛[1] 王洋[1] 刘力钢[1] 

机构地区：[1]辽宁大学商学院

出　　处：《企业经济》2017年第5期116-123,共8页Enterprise Economy

基　　金：国家社会科学基金项目"大数据对企业非市场战略的影响研究"(项目编号:14BGL053);教育部青年基金项目"互联网环境下基于旅游者情感的目的地品牌评价体系研究"(项目编号:16YJC630130)

摘　　要：随着创新驱动发展战略的不断深化,基于大数据平台的智慧旅游发展受到旅游产业利益相关者的日益关注,物联网、通信网以及云计算等先进技术的广泛应用,使得我国智慧旅游的可持续发展成为可能。本文基于对大数据与智慧旅游的内涵阐述,剖析了大数据背景下智慧旅游发展面临的问题,并有针对性地构建了以大数据平台为依托的智慧旅游应用模型。模型分为政府旅游部门子平台、旅游者子平台、旅游企业子平台和社区居民子平台四个子平台,各子平台依托大数据各尽其责。大数据背景下智慧旅游应用模型的实现有利于实现旅游业利益相关者的协作共赢,为我国旅游产业的全面、协调、可持续发展提供理论依据。最后,提出了大数据背景下智慧旅游发展的地位与作用等实现路径。With the deepening of innovation-driven development strategy, the development of intelligent tourism based on big data platform has been paid more and more attention to by the stakeholders of tourism industry. The wide application of ad- vanced technologies such as Internet of Things, communication network and cloud computing has made the sustainable de- velopment of intelligent tourism in our country possible. Based on the connotation of big data and intelligent tourism, this paper analyzes the problems faced by the development of intelligent tourism under the background of big data, and con- structs the model of intelligent tourism based on big data platform. The model is divided into government tourism depart- ment sub-platform, tourist sub-platform, tourism business sub-platform and community residents＇ sub-platform, and the sub-platforms relying on big data do their own duty. The implementation of intelligent tourism application model under the background of big data is beneficial to realize the win-win cooperation of tourism stakeholders, and provides the theoretical basis for the comprehensive, coordinated and sustainable development of tourism industry in China.

关 键 词：大数据 应用模型体系 智慧旅游 

分 类 号：F590.1[经济管理—旅游管理]