“乡愁”记忆、场所认同与旅游满意:乡村旅游消费意愿影响因素  

Nostalgia Memory,Place Identity and Tourist Satisfaction:the Influential Factors of the Rural Tourism Consumption Intention

作　　者：谢新丽[1,2] 吕群超[1,2] XIE Xin-li LV Qun-chao(Department of Tourism ,Ningde Normal University,Ningde352100,China Intute of tourism research,Ningde Normal University,Ningde 352100,China)

机构地区：[1]宁德师范学院旅游系,福建宁德352100 [2]宁德师范学院旅游研究所,福建宁德352100

出　　处：《山西师范大学学报（自然科学版）》2017年第2期100-109,共10页Journal of Shanxi Normal University(Natural Science Edition)

基　　金：国家社科基金资助项目(15BGL117);福建省社科规划资助项目(FJ2015C155);福建省社科规划资助项目(2014B105)

摘　　要："乡愁"记忆是公众的个人情感对特定场所的投射,是乡村旅游地开发记忆旅游产品的重要影响因素.文章对乡愁进行解构,构建了社会记忆、空间记忆、环境记忆、场所认同、旅游满意与旅游消费意愿的整合模型,以福建省5个具有代表性的美丽乡村的旅游者为研究对象,采用结构方程模型(SEM)方法,对整合模型进行了实证检验,发现:(1)场所认同与旅游满意在社会记忆、空间记忆与旅游消费意愿间扮演中介作用;(2)环境记忆对场所认同、旅游满意和旅游消费意愿均有显著正向影响,同时场所认同与旅游满意在环境记忆与旅游消费意愿间扮演部分中介的作用;(3)场所认同、旅游满意与旅游消费意愿之间存在递进关系;(4)社会记忆、空间记忆与环境记忆之间存在相互影响关系.最后,文章对研究结论进行了讨论,并指出了研究存在的局限及未来研究的工作方向.Nostagia memory is considered to be a projection of the individual emotion for the specific place,and also be a vital influential factor of development of memory-tourism product at the rural tourism sites.Based on the dononatruction of anstalgia,an integrated model including the social memory（SM）, spatial memory（SMY）,environmental memory（EM）,place idetity（PI）,tourist satisfaction（TS） and tourism consumption intention（ TCI ）is establishcal in this paper Taking the tourisis of five representativebeautiful villages in Fujian province as research object and using the structural equation modeling（SEM）,the empirical analysis for tih integration model is made. The results show that ： （ 1 ） place identity and lourism satisfactoin act as medistors among social memory, spatial memory and tourism consumption inteution;（2）environmental memory has a aignificant positive affect on on place identity, tourists satisfaction and tourism consumption intention, meanwhile,place identity and tourist satisfaction have a partial mediator effect between environmental raemory and tourist satisfaction ： （3）there is a progressive relationship smong place identity, tourist satisfaction and tourism consumption intention;（4）social memory ,spstial memory and environmental memory influence each other, At last, the research conclusion is discussed and the limilation and the future research directions are pointed out.

关 键 词：“乡愁”记忆 场所认同 旅游满意 旅游消费意愿 

分 类 号：F590.3[经济管理—旅游管理]