“分享经济”模式下体育产业发展探究  

Sports industry development under the "sharing economy" mode

作　　者：陈立春[1] CHEN Li-chun(Boda College of Jilin Normal University, Siping 136000, Jilin , China)

机构地区：[1]吉林师范大学博达学院,吉林四平136000

出　　处：《山东体育学院学报》2017年第3期9-14,共6页Journal of Shandong Sport University

基　　金：2015年吉林省高等教育教学改革研究课题"众创时代下构建大学生创新创业教育体系的探索与实践"(吉教高字[2015]32号)

摘　　要：分享经济上升为国家战略,成为互联网时代的新经济业态。体育消费成为新热点,带来的政策红利将推动体育产业升级。针对体育产业中的无效供给、有效供给不足和体育服务业短板等问题进行供给侧改革分析,阐述了体育产业、"互联网+体育产业"的内涵及特征。提出分享经济模式下"互联网+体育产业"发展的战略调整策略:树立"分享运动"观念,构建"互联网+体育产业"生态圈。在注重体育产业服务化、智能化、网络化、信息化转变的同时,寻求运动数据、新媒体资源、体育场馆、平台等资源的分享。Sharing economyhas risento the national strategy and become a new economic form of the Internet age. Sports consumption becomes a new hot spot, the dividend policy of which will promote the sports industry to upgrade. In view of variousproblems of sports industry, such as invalid supply, insufficient effective supply, shortfall of sports service industry, the paper give an analysis on the- supply-side reform, and expounds the connotation and characteristics of sports industry and ＂Inter-net ＋ sports industry＂ . Finally, it proposed the strategic adjustment strategy for ＂Internet ＋sports in-dustry＂ development under the sharing economy mode, i. e., to set up the concept of ＂ sharing move-ment＂ and build ＂Internet ＋ sports industry＂ ecosystem. Besides the focus onthe service-, intelli-gence-, network- and information-oriented development of sports industry, the sharing of resources such as movement data, new media resources, sports venues and platform is recommended.

关 键 词：分享经济 供给侧改革 体育消费 分享运动 互联网+体育产业 

分 类 号：G80-052[文化科学—运动人体科学]