中国城市马拉松赛电视直播文本分析——以CCTV-52016年兰州国际马拉松赛事直播为例  

Text analysis of city marathon TV live broadcast in China——A case study of Lanzhou International Marathon on CCTV-5 in 2016

作　　者：霍兴彦[1,2] 林元华[3] HUO Xing-yan LIN Yuan-hua(Dept. of Sports Media, Beijing LDiversity of Sport, Beijing 100084 Dept. of P . E. ,Sichuan Lniversitv of Science and Engineering ,Zigong 643000,Sichuan Zigong Vocational and Technical School,Zigong 643000,Sichuan, China)

机构地区：[1]北京体育大学体育传媒系,北京100084 [2]四川理工学院体育学院,四川自贡643000 [3]四川自贡职业技术学校,四川自贡643000

出　　处：《山东体育学院学报》2017年第3期41-44,共4页Journal of Shandong Sport University

基　　金：四川省大学生创新创业训练计划项目(201610622055)

摘　　要：以叙事学、符号学等理论为基础,综合运用文献资料和话语分析等方法,对2016兰州国际马拉松赛的央视直播进行文本分析,以期探寻马拉松赛事直播规律,促进赛事文化传播。研究认为,跑步项目是跑者与自己的对话,没有足够强大的故事线,也缺乏激烈的身体对抗和突发性看点,因此在电视直播中叙事主体的讲解和评论、叙事话语的丰富和延展,以及叙事策略的谋划和布局就显得格外重要。马拉松赛事直播要善于做加法,而不只是单一信息的编码和叙事,这样才可能获得较好的传播效果。The paper analyzed the live broadcast text of 2016 Lanzhou International Marathon Match on CCTV-5 in 2016 with the narrative and symbolic theory and integrated use of literature and discourse method,in order to explore the marathon broadcast law,promote cultural communication. As running program is a conversation between runner and himself,without a strong enough story line or intense physical confrontation and sudden surprise,it is particularly important the explanation and comments of the narrative subject,the interpretation of the narrative discourse and the planning and layout of narrative strategies. The marathon TV live broadcast should adopt a variety of strategies instead of single encoding and narrative information,so that it is possible to obtain good communication effect.

关 键 词：马拉松 电视直播 文本分析 叙事学 符号学 

分 类 号：G822.8[文化科学—体育训练]