北京冬奥前期长春市冰雪休闲旅游发展对策分析——基于区位理论视角  

Analysis on the development strategy of ice-snow leisure tourism in the pre-Winter Olympics in Changchun: Based on the perspective of location theory

作　　者：姜广义[1] 席亚飞[2] 刘欢欢[2] 冯茜[2] 闫文娟[2] JIANG Guang-yi XI Ya-fei LIU Huan-huan FENG-Qian YAN Wen-juan(School of Humanities and Social Sciences, Jilin Sport University , Changchun130033, Jilin , China Graduate School, Jilin Sport Lniversitv, Changchun130033, Jilin , China)

机构地区：[1]吉林体育学院体育教育学院,吉林长春130033 [2]吉林体育学院研究生部,吉林长春130033

出　　处：《山东体育学院学报》2017年第3期45-50,共6页Journal of Shandong Sport University

基　　金：吉林省体育产业发展战略研究(2015A3);2012年吉林省体育局科研项目(12A02);2017年吉林省社科课题"吉林省地域体育文化与生态旅游创新融合发展研究"(2017B126)

摘　　要：运用文献资料、数理统计、访谈等方法分析长春市冰雪休闲旅游资源的区位优势、冰雪休闲旅游发展状况和存在的问题。提出发展对策:提高雪场硬件建设水平,上档次满足不同需要;完善冰雪旅游配套设施建设,吸引远客、培育近客、留住常客;重视冰雪旅游从业人员素质能力的培养,提升服务水平;抓机遇打造品牌,营造冰雪休闲旅游文化氛围;加强休闲旅游产品供给侧改革,培育市民休闲理念。The paper analyzes the regional advantages of ice and snow leisure tourism resources,the development status and existing problems of ice and snow leisure tourism in Changchun city by means of literature data,mathematical statistics and interviews. The following countermeasures are put forward: upgrading hardware construction of the resortto meet the needs at different levels; improving the construction of supporting facilities to attract visitors from afar,cultivate customers around and keep regulars; stressing the fostering of personnel abilities to improve service levels;grasping the opportunity to build brands and create ice and snow leisure and tourism culture;strengthening the supply-side of leisure tourism product reform to nurture the concept of public leisure.

关 键 词：冰雪休闲旅游 北京冬奥会 长春市 区位理论 

分 类 号：G862[文化科学—体育训练] G863[文化科学—体育学]