中国乒乓球赛事产业化发展前景规划  

Analysis of Prospect of the Table Tennis Industry in China

作　　者：曹犇[1] 雷正方[2] 

机构地区：[1]陕西师范大学体育学院,西安710062 [2]西安科技大学体育部,西安710054

出　　处：《西安体育学院学报》2017年第3期295-299,共5页Journal of Xi'an Physical Education University

基　　金：中央高校基本科研业务费专项资金项目(09SZYB18)

摘　　要：以中国乒乓球赛事产业主体与结构为研究对象,结合国家关于加快发展体育产业的相关政策深入思考,为中国乒乓球运动走向市场化、职业化道路提供一些理论参考。研究认为:应该打造国际精品赛事、加强我国乒乓球俱乐部建设是乒乓球赛事产业化发展的战略中心;转变政府职能、充分发挥政府机构及乒协的调控作用,积极深入开发全民健身消费市场;培养专业从业人才,规范俱乐部制度和法律体系等。It is China＇s table tennis industry that is taken as the subject of the research which is aided by National Program aiming to accelerate the growth of sports development. It is hopefully that the research could provide theoretical basis for marketing and professionalization of table tennis in China. It is concluded that achievement shall be made through following efforts as to brand influential international competitions, to lay down into the strategic core the construction of games＇ clubs, to mobilize mass participation and national fitness market and to cultivate specialized working staff as well as to perfect relevant codes and regulations

关 键 词：中国 乒乓球运动 赛事产业化 

分 类 号：G846.1[文化科学—体育训练]