基于SWOT分析的九江文化创意旅游产业发展研究  

Research on the Development of Cultural and Creative Tourism Industry in Jiujiang based on SWOT Analysis

作　　者：倪荣彪[1] 颜霓[1] 

机构地区：[1]九江职业大学,江西九江332000

出　　处：《九江职业技术学院学报》2017年第2期71-73,共3页Journal of Jiujiang Vocational and Technical College

基　　金：江西高校人文社会科学研究项目(批准号:JJ1437)

摘　　要：九江历史文化资源丰富,文化创意旅游是九江实现旅游产业升级,保持可持续发展的必然选择。本文运用SWOT分析法,分析九江文化创意旅游发展中存在的优势、劣势、机会和威胁,提出了九江文化创意旅游发展的对策。Jiujiang is rich in historical and cultural resources, the cultural and creative tourism is an inevitable choice for Jiujiang to achieve the upgrading of tourism industry and maintain sustainable development. This paper analyzes the advantages, disadvantages, opportunities and threats （SWOT analysis） in the development of cultural and creative tourism in Jiujiang, and put forward some tactics for the development of cultural and creative tourism inJiujiang. ~

关 键 词：SWOT分析 九江 文化创意旅游 

分 类 号：F592.7[经济管理—旅游管理] G124[经济管理—产业经济]