传统服装企业基于互联网的大规模个性化定制研究——以青岛红领集团为例  

Research on Internet-based Mass Customization of Traditional Garment Enterprises——A Case Study of Qingdao Redcollar Group

作　　者：管荣伟[1] 

机构地区：[1]河南工程学院

出　　处：《纺织导报》2017年第6期96-98,共3页China Textile Leader

基　　金：2016年度河南省政府决策研究招标课题(2016B016)

摘　　要：本文以传统服装企业从标准化批量生产转型大规模个性化定制为研究对象,以红领集团转型过程和商业模式的创新发展历程为例,深入分析服装制造业实现互联网大规模个性化定制的途径和关键问题,试图找到服装企业智能化改造过程中可以借鉴的经验,帮助更多的传统服装企业在"互联网+"的时代大潮中顺利转型升级。This paper focuses on investigating traditional garment enterprises＇ transformation from mass production to mass customization. By taking Qingdao Redcollar Group＇s transformation process and business model innovation as an example, it probes deeply into the ways for garment manufacturing industry to realize lnternet-based mass customization and key problems to be solved, trying to find useful experiences that garment enterprises can borrow from in their process of transformation towards intelligent and help more traditional garment enterprises upgrade themselves smoothly in the ＂lnternet ＋＂ era.

关 键 词：服装企业 红领集团 个性化定制 创新 

分 类 号：F426.86[经济管理—产业经济]