拉萨市国内游客特征研究  

Profiles and characteristics study on the domestic tourists in Lhasa

作　　者：赵剑波[1] 杨雪丰[1] 杨雪梅[1] 赵旺林 董瑞霞[2] ZHAO Jianbo YANG Xuefeng YANG Xuemei ZHAO Wanglin DONG Ruixia(College of Science, Tibet University, Lhasa 850000 College of Tourism and Foreign Languages, Tibet University, Lhasa 850000)

机构地区：[1]西藏大学理学院,拉萨850000 [2]西藏大学旅游与外语学院,拉萨850000

出　　处：《华中师范大学学报（自然科学版）》2017年第3期397-401,406,共6页Journal of Central China Normal University：Natural Sciences

基　　金：西藏自治区高校人文社会科学研究项目(2013ZJRW58);西藏自治区大学生创新实践项目(2014QCX030)

摘　　要：对游客特征进行深入研究,能为旅游目的地的可持续发展起到促进作用.本文在调查问卷的基础上,分析了拉萨市国内游客特征,得到以下结果:1)来源广泛,性别平衡,以青壮年和中等收入为主;2)偏好拉萨市独特的人文和自然景观,主要选择经济型交通方式,自助游占据较大比例,中等水平的旅游消费;3)游客的人口学特征会直接影响其旅游行为特征.Further research on the characteristics of tourists could promote the sustainable development of tourism destination. Certain results are generated based on the detailed investigation and analysis of the characteristics of domestic tourists in Lhasa： 1） the tourist source is quite wide, and the gender is in balance mainly with the age of 18-- 45 and middle income; 2） most tourists prefer the unique human and natural landscape in Lhasa City, with the main choice of transportation as economy-traffic, and the optional-tour accounts for a large proportion, exhibiting medium level of tourism consumption; 3） the demographic characteristics of tourists would impact on the tourist behavior characteristics.

关 键 词：拉萨市 国内游客 特征 旅游发展 

分 类 号：F59[经济管理—旅游管理]