90后大学生非理性消费行为研究  

Study on the Irrational Consumption Behavior of the Post-90s College Students

作　　者：韩萍[1] 

机构地区：[1]安徽理工大学经济与管理学院,安徽淮南232001

出　　处：《安徽理工大学学报（社会科学版）》2017年第2期33-36,共4页Journal of Anhui University of Science and Technology:Social Science

摘　　要：大学生作为一个特殊的消费群体,其消费状况一直备受社会特别是高校管理者关注。90后大学生的消费虽然以理性消费为主流,但在当前社会背景下,非理性消费有愈演愈烈之势。通过对高校在校大学生日常消费的深入调查,研究分析了90后大学生的非理性消费行为的表现及产生原因,提出了通过引导大学生树立正确的消费观,加强大学生健康消费心理培养,营造健康的校园消费文化氛围以应对非理性消费,使大学生消费回归理性。The consumption of college students, a special consumer groups, has been highly concerned by the whole society and especially the management of university. Though rational consumption makes the mainstream of the consumption of the Post - 9 0 s , in the current circumstances, irrational consumption has become more and more conspicuous. Based on the in - depth investigation of the daily consumption of college students in universi-ties, the behaviors and causes of the irrational consumption of the Post - 90s college students are analyzed in this paper, with the suggestions that the correct consumption view be set up by guidance, the cultivation of healthy psychology of college students in consumption be strengthened and a healthy consumption atmosphere on campus be created to deal with irrational consumption, so as to bring it back to rational management.

关 键 词：90后大学生 消费观 非理性消费 行为 

分 类 号：O645.5[理学—物理化学]