全域旅游视域下构建民族村寨旅游淘宝的研究——以贵州雷山县域为分析对象  

On the Construction of Ethnic Village Tourism Platform in the View of Global Tourism: A Case Study of Leishan County

作　　者：张中奎[1] 任小宇[1] ZHANG Zhong-kui REN Xiao-yu(Guizhou University of Finance and Economics, Guiyang , Guizhou, 550000, Chin)

机构地区：[1]贵州财经大学,贵州贵阳550000

出　　处：《原生态民族文化学刊》2017年第2期137-144,共8页Journal of Ethnic Culture

摘　　要：随着全域旅游理念逐渐深入人心,各民族地区纷纷响应号召,开发各具特色的民族村寨全域旅游。在这一背景下,构建民族村寨旅游淘宝,将其作为民族村寨旅游产品输出的平台,符合当下民族村寨旅游发展的趋势。民族村寨APP旅游是O2O模式的实践,其运作方式是政府主导统筹、旅游承包商投资运作、旅游接待户主动参与,在此基础上建立一套旅游者线上旅游查询和预订、到场消费、网上结算、事后评价的旅游淘宝。民族村寨APP旅游能够确保信息通畅,将相关旅游资源进行优化配置,让旅游消费者和旅游接待户各取所需,相得益彰,实现民族村寨旅游业的绿色发展。Under the background of global tourism, ethnic village tourism with variety of characteristics has increasingly become popularin China. In this context, to construct an ethnic village tourism platform （Taobao） for outputting of ethnic cultural tourism products should be the current development trend of the ethnic village tourism. APP tourism of ethnic villages is the practice of ＂O2O mode＂. Its mode of operation is that governmentled coordination, investment and operation of tourism contractors. On this basis, an online platform could be established, which provides travel inquiries＆ reservations, the scene of consumption, online settlement, post - evaluation, etc. APP tourism of ethnic village can ensure updated information, optimize tourism resources, make sure the tourism consumers and tourist receptionists take what they need, realizing the green development of ethnicvillage tourism.

关 键 词：全域旅游 民族村寨旅游淘宝 O2O模式 APP旅游 

分 类 号：F592.7[经济管理—旅游管理]