大数据环境下的学科服务营销平台研究  

Research on Subject Service Marketing Platform under the Environment of Big Data

作　　者：许子媛[1] Xu Ziyuan

机构地区：[1]燕山大学图书馆

出　　处：《国家图书馆学刊》2017年第3期65-70,共6页Journal of The National Library of China

基　　金：燕山大学青年教师自主研究计划课题"面向科研的高校图书馆学科服务联盟模式研究"(项目编号:14SKB015)研究成果之一

摘　　要：当前,我国高校图书馆学科服务实践水平呈现两极化发展,学科服务宣传推广难以深入人心。为了与学科服务用户建立长期稳固关系,实现学科服务的持续发展与推广,文章从学科服务营销角度进行研究:基于大数据的应用价值,从数据收集与分析入手,提出由用户智能标签系统、用户行为预测系统、服务营销输出系统、开放数据交换系统构成的学科服务营销平台概念框架,并提出实施策略。At present, the level of subject service in university library presents a polarization development. The promotion of subject ser^^ice is hard to root in the hearts of the people. In order to establish a long-term and sta-ble relationship with subject service users and achieve sustained development and extension of subject service, this paper focuses on the perspective of subject service marketing. Based on the applied value of big data, through data collection and analysis, it proposes the conceptual framewok of subject service marketing platform including user smart labeling system, user behavior prediction system, service marketing output system, open data exchange system. There are also some suggestions for implementation. 1 fig. 6 refs.

关 键 词：大数据 学科服务 营销 服务平台 

分 类 号：G252[文化科学—图书馆学] G258.6