西方修辞学“受众”理论视域下的外贸函电写作策略研究  

On the Writing Strategies of Business Correspondence from the Perspective of Audience Theory of Rhetoric

作　　者：陈海燕 CHEN Hai-yan(Minjiang Teachers College, Fuzhou Fujian 35000)

机构地区：[1]闽江师范高等专科学校,福建福州350007

出　　处：《长沙航空职业技术学院学报》2017年第2期65-68,共4页Journal of Changsha Aeronautical Vocational and Technical College

基　　金：2015年福建省教育厅中青年科研项目"基于西方修辞学的高职院校外贸函电课程教学研究"(编号:JAS151176)阶段性研究成果

摘　　要：对于高校外贸函电课程忽略信函的沟通作用和收信人的重要性的特点,西方修辞学高度重视"受众",认为在信函往来中应该重视对受众的分析、认同受众,在必要时打压受众,直至说服他们,如此才能增强外贸函电的说服力,达到有效沟通目的。The course of Business Correspondence in China＇s Colleges pays inadequate attention to me communicative functions of business letters and the importance of receivers. However, the study of Rhetoric in the western countries attaches great significance to ＂audience＂, believing that the writer should highlight the audience analysis and identity in business correspondence and suppress the audience when necessary, and finally move them. This helps to enhance the persuasiveness of business letters and achieve communicative goals.

关 键 词：修辞学 受众 认同 说服 

分 类 号：H319[语言文字—英语]