制造业服务化价值共创模式研究——基于服务生态系统视角  

The Research on the Value Co-creation Model of Manufacturing Servitization——A Service Ecosystem Perspective

作　　者：令狐克睿[1] 简兆权[1] LINGHU Ke-rui JIAN Zhao-quan(School of Business Administration, South China University of Technology, Guangzhou 510640, China)

机构地区：[1]华南理工大学工商管理学院,广东广州510640

出　　处：《华东经济管理》2017年第6期84-92,共9页East China Economic Management

基　　金：国家自然科学基金项目(71272132);教育部新世纪优秀人才支持计划项目(NCET-13-0210);广东省自然科学基金项目(2014A030313231)

摘　　要：实现价值创造是制造业服务化的根本。文章基于服务生态系统视角探讨制造业服务化价值共创模式具有现实意义。首先分析了制造业服务化模式和服务生态系统价值共创的互动层次;然后基于这两个维度构建服务化价值共创模式矩阵,详细阐述并比较了九种服务化价值共创模式;最后得出结论,以为制造业实现价值共创提供理论参考和实践指导。The realization of value creation is the fundamental of manufacturing servitization. It has practical significance to study the value co-creation model from the perspective of service ecosystem. Firstly, the paper analyzes the interactive levels of manufacturing servitization model and service ecosystem value co-creation; Then, the paper, based on these two dimensions, constructs the matrix of servitization value co-creation model, elaborates and compares the nine types of the servitization value co-creation models. In the last, the paper draws the conclusions and provides theoretical reference and practical guidance for the realization of value co-creation of manufacturing.

关 键 词：制造业服务化 价值共创 服务主导逻辑 服务生态系统 

分 类 号：F424.6[经济管理—产业经济]