五台山景区旅游企业合作研究  

On the Cooperation among Tourism Businesses of Wutai Mountain Scenic Area

作　　者：王燕伟[1] 冯卫红[2] 杨小莉[1] WANG Yan-wei a FENG Wei-hong b YANG Xiao-li a(a.School of Geography Scienc b.lnstitute of Town and Regional Development, Taiyuan Normal University, 030619, Jinzhong,Shanxi, Chin)

机构地区：[1]太原师范学院地理科学学院,山西晋中030619 [2]太原师范学院城镇与区域发展研究所,山西晋中030619

出　　处：《特区经济》2017年第5期64-68,共5页Special Zone Economy

基　　金：旅游产业集群本地化网络研究;国家自然科学基金(41201122)

摘　　要：旅游企业作为旅游地经济活动的重要组成部分,其合作关系对旅游地的市场发展和产品服务创新有着重要影响。五台山景区作为山西省乃至全国重要的旅游目的地之一,研究其旅游企业的合作关系对企业自身的竞争规范和整个景区的发展有着重要意义。通过实地问卷调查,论文就五台山景区旅游企业的合作态度和认知、合作内容、合作原因以及合作障碍进行研究分析,得出五台山景区旅游企业认为合作重要,之间存在合作,并以非正式合作为主,可以更好地利用本地关系和资源等成为了企业间合作的重要原因,同时利己主义和缺乏行业领导者成为了企业合作的障碍。最后,从宏观和微观角度提出了相应的建议。Cooperative relationship of tourism businesses, as an important part of tourism economic activities in tourist destinations, has important influence on the market development and product innovation of scenic spots. Wutai Mountain Scenic Area is a significant tourist destination in Shanxi even in China,so it is essential to study the cooperation of tourism businesses for the enterprise＇s own competitive norms and the entire Scenic Area＇s development. The sampling questionnaire survey was conducted to analyze the attitudes, cognitions, contents, reasons and obstacles of the cooperation of tourism businesses in Wutai Mountain Scenic Area. The conclusions show that cooperation is very important. There are cooperative relationship between tourism businesses, particularly informal cooperation which is regarded as a principal manner. Moreover,to make better use of local relationships and resources is an important reason of business cooperation, while existence of egoism and lacking of industry leaders impede the cooperation of businesses. Finally, relevant suggestions are thrown out from the macroscopic and microscopic aspects.

关 键 词：五台山 旅游企业 合作关系 

分 类 号：F592.6[经济管理—旅游管理]