The Competitive Strategic Research of Haier U-home Business in the Smart Home Market  

作　　者：GAO Chunyi QIU Ling 

机构地区：[1]Shanghai University of Engineering Science, China

出　　处：《International English Education Research》2017年第3期29-31,共3页国际英语教育研究（英文版）

摘　　要：Nowadays, the Internet has influenced our lives in many different ways. It is reported by the Analysys that the smart home market scale hit CNY 140.4 billion in 2016, up 23.2% over 2015. Smart home is building automation for the house. It involves the control, automation of lighting, heating, air conditioning, security and so on. Smart home technology can not only make our lives more convenient but also help to improve the quality of our lives. After the Chinese Reform and Open-up, Haler .through the continuous product innovation, has become one of the biggest high tech companies across the world. Haier U-home is a series of solutions for the smart community, smart home, smart apartment and pension problems by means of RFID, wireless and sensor technologies. And it has already been put into application in several residential real estates. The purpose of this thesis is about to discuss the competitive strategic research of Haier U-home business in the Smart Home Market by using Michael Porter＇ s five forces model.

关 键 词：Haier U-home Smart Home competitive strategy five forces 

分 类 号：G[文化科学]