互联网背景下日照市旅游产业发展战略探究  

Research of Tourism Industry Development Strategy under the Background of nternet about Rizhao City

作　　者：张晓楠[1] 王铁[1] 

机构地区：[1]曲阜师范大学,山东日照276826

出　　处：《旅游发展研究》2017年第3期11-14,共4页

基　　金：受到国家社科基金一般项目（项目号：14BGL088）支持.

摘　　要：随着互联网和无线网络的不断完善和发展，使其成为旅游业发展的重要平台，“互联网＋”背景下的旅游产业开始朝着智慧旅游和智能旅游方向发展。日照市旅游资源赋存较高，更应积极融入到“互联网＋旅游”的发展浪潮中，实现其旅游产业新颖、有序、可持续发展。本文从“互联网＋旅游”切入，通过总结日照市旅游产业发展现状和问题，分析其发展制约因素，并就这些问题提出日照市在“互联网＋”背景下旅游产业发展的有效路径，实现“互联网＋”技术和日照市旅游产业的发展的深度融合，提出日照市“互联网＋”旅游产业发展的优化途径。As a new development platform, the combination of internet and tourism has become more and more close. Influenced by the concept of ＂intemet＋＂, smart and intelligent tourism were widely recognized within tourism industry. Therefore, as a city with abundant tourism resources, Rizhao should participate in ＂Lnternet ＋ tourism＂ actively to achieve innovative, orderly and sustainable development of tourism industry. This article discussed the question about ＂Internet ＋ tourism＂, in which the current situation and problems of tourism industry development in Rizhao City were summarized to analyzed the development constraints of tourism industry. Then put forward the effective solution and propose d to optimize the approach of ＂Internet ＋ tourism＂ in Rizhao city.

关 键 词：日照 互联网 旅游产业 发展战略 

分 类 号：F592.3[经济管理—旅游管理]