Marketing Development and Recognition of DFH-4 Series Bus Satellites  

作　　者：ZHOU Zhicheng TIAN Ye YU Hui 

机构地区：[1]Institute of telecommunication satellite of CAST, Beijing 100094

出　　处：《Aerospace China》2017年第1期3-14,共12页中国航天（英文版）

摘　　要：In this paper,we examine the interrelation between innovation and commercial marketing using the DFH-4 series bus satellite as an example which customers are familiar with.Strategies in evolving satellite buses and key subsystem technologies without compromising on advanced innovations,favorable heritage and thorough verification are also discussed.Market development experiences with the DFH-4 series bus satellite are summarized and market recognition is reflected from the space insurance perspective.In this paper, we examine the interrelation between innovation and commercial marketing using the DFH-4 series bus satellite as an example which customers are familiar with. Strategies in evolving satellite buses and key subsystem technologies without compromising on advanced innovations, favorable heritage and thorough verification are also discussed. Market development experiences with the DFH-4 series bus satellite are summarized and market recognition is reflected from the space insurance perspective.

关 键 词：Satellite communication Market development DFH series bus Insurance rate Market recognition 

分 类 号：TN927.2[电子电信—通信与信息系统] V474[电子电信—信息与通信工程]