The Characteristics of Consumer Behavior and Its Impact on Network Marketing in The Environment of Electronic Commerce  

作　　者：Lin Min 

机构地区：[1]Chengdu Neusofl University, Sichuan Chengdu 611844

出　　处：《International Journal of Technology Management》2017年第5期72-74,共3页国际技术管理

摘　　要：The change and development of the environment of electronic commerce has a great influence on enterprises and consumers. The characteristics of the consumer behavior is changing,the marketing mode of enterprise, especially network marketing, is gradually affected. This paper analyzes the challenges faced by the production and operation activities of traditional enterprise,the changes of consumer behavior, and some problems and countermeasures in network marketing.

关 键 词：environment of electronic commerce consumer groups consumer behavior marketing means 

分 类 号：G[文化科学]