Collectivism and Collective Ethos in Classical Chinese Rhetoric  

作　　者：Wei, Yong-Kang 

机构地区：[1]University of Texas (RGV), Texas, USA

出　　处：《Cultural and Religious Studies》2017年第1期17-29,共13页文化与宗教研究（英文版）

摘　　要：The paper explores two aspects in classical Chinese rhetoric： collectivism and collective ethos. It looks closely at some of the key notions, like harmony, face, and cheng-yan （诚言） to show how the spirit of collectivism drives Chinese rhetoric on a path different from its Western counterpart, which is defined as an art of persuasion characteristic of personal endeavors.

关 键 词：RHETORIC HARMONY face ETHOS and cheng-yan 

分 类 号：C[社会学]