基于GA-BP的报废汽车企业逆向物流绩效评价研究  

Research on the performance evaluation of the reverse logistics in the scraped car enterprises based on GA-BP

作　　者：曾佑新 王斌[1] 陈凡[2] ZENG You-xin WANG Bin CHEN Fan(School of Business, Jiangnan University, Wuxi 214000, China Jiangsu University of Science andTechnology, Zhenjiang 212003, China)

机构地区：[1]江南大学商学院,江苏无锡214000 [2]江苏科技大学经济管理学院,江苏镇江212003

出　　处：《青岛科技大学学报（社会科学版）》2017年第2期13-19,共7页Journal of Qingdao University of Science and Technology(Social Sciences)

基　　金：江苏省哲学社会科学精品课题(17-CY);无锡市社科应用研究精品工程研究课题(17-C-33)

摘　　要：报废汽车回收业作为"汽车后市场"的一部分,因其丰富的可循环利用的资源而蕴含巨大的经济价值,在社会经济发展中起着重要作用。针对报废汽车企业逆向物流绩效评价的实际需求,建立基于GA-BP(1)的报废汽车企业逆向物流绩效评价模型,选取A企业进行实证分析,并基于仿真值与实际值的比较,验证构建的绩效评价体系的有效性和科学性。根据运算结果分析和企业存在的问题,报废汽车企业应采取加强技术投入、加强企业风险管理、加快报废汽车逆向物流网络的构建等措施,实现逆向物流的绿色化。As a part of the “automotive aftermarket”, the scraped car recycling enterprises plays an important role in the social and economic development because of its rich recyclable resources, and huge economic value. According to the actual demand of the reverse logistics performance evaluation of the scraped car enterprises, it is necessary to establish a reverse logistics performance evaluation model of the scraped car enterprises that is based on GA-BP, and select the A enterprise for conducting the empirical analysis, so as to verify the science and effectiveness of the performance evaluation system on the basis of the comparison between the simulation value and actual value. In line with the analysis of the results and the problems of enterprises, the scraped car enterprises should strengthen the technology input and the risk management of enterprises, and accelerate the construction of the reverse logistics network of the scrapped car, so as to realize the greening of the reverse logistics.

关 键 词：报废汽车企业 逆向物流 绩效评价 GA-BP模型 

分 类 号：F423.3[经济管理—产业经济]