“互联网＋”背景下我国同质化企业间的竞合博弈  

作　　者：尹剑峰[1,2] 叶广宇[3] 

机构地区：[1]贵州民族大学商学院 [2]华南理工大学 [3]华南理工大学工商管理学院

出　　处：《企业经济》2017年第6期55-62,共8页Enterprise Economy

基　　金：广东省社科规划项目“制度环境、制度能力对创业企业国际化战略绩效的动态影响”(项目编号:GD14CGL12);广东省高等学校高层次人才项目“母国环境约束下的民营企业国际化战略”(项目编号:N914022a)

摘　　要：在"互联网+"背景下,电商平台的广泛使用导致我国同质化企业间的竞争日趋激烈。本文基于博弈论视角,研究了同质化企业间的竞合博弈问题。研究结果表明:电商平台同质化企业间会通过竞相降价的方式来争夺市场,而随着降价幅度的持续扩大,优势企业与弱势企业间的两极分化现象将日趋严重,并促使优势企业逐步兼并弱势企业,而让行业走向高度垄断化。针对弱势企业如何与优势企业竞合博弈问题,本文提出了通过研发创新进行差异化经营、模仿标杆企业的成本优势、主动与优势企业进行兼并重组等对策与建议。Under the background of ＂Internet plus＂, the widespread use of electronic business platform leads to the increasingly fierce competition among enterprises in our country. Based on game theory, this paper studies the problem of competition and cooperation among homogeneous enterprises. The results of the study show that： in the electronic business platform, the homogenization of enterprises will compete for the market by way of price reduction. With the continuous expansion of the price reduction, polarization phenomenon between dominant enterprises and weak enterprises will become more and more serious, which promotes the dominant enterprises to merge the weak enterprises gradually so that the industry goes to a high degree of monopoly. To deal with the problem of competing game between dominant enterprises and weak enterprises, some suggestions and countermeasures are put forward in this paper： carrying out the product differentiation management through innovation, imitating the cost advantage of benchmarking enterprise, actively conducting mergers and acquisitions with the dominant enterprises and so on.

关 键 词：互联网+ 同质化企业 竞合博弈 斯坦克尔伯格模型 

分 类 号：F425[经济管理—产业经济]