动态标志设计特征与应用研究  

Design Features and Application of Dynamic Logo

作　　者：梁伟[1] 

机构地区：[1]宁波大红鹰学院,宁波315175

出　　处：《包装工程》2017年第12期228-231,共4页Packaging Engineering

摘　　要：目的探究动态标志设计的主要特征及应用方式。方法基于动态标志设计可变性、互动性、延展性的特征,分析其价值体现,并从图形、色彩、声音3方面展示动态标志设计的优势及具体案例。结论动态标志设计是未来设计发展的必然趋势,有强大的应用优势,也存在一定的局限与不足,在实际设计过程中应充分考虑到大众的实际需求和审美需要,让动态标志设计沿着正确的方向长远发展。It aims to explore the main features and application methods of dynamic logo design. Based on the dynamic sign design variability, interaction, extension characteristics, it analyzes its value, and from the graphics, color, sound three aspects of dynamic logo design and the specific application of the. Dynamic logo design is the inevitable trend of the future design development, has a strong advantage, but there are also some limitations and shortcomings in the actual de- sign process should give full consideration to the actual needs and aesthetic needs of the masses, so that the dynamic logo design in the right direction and long-term development.

关 键 词：动态标志设计 优势 发展 

分 类 号：J524.4[艺术—艺术设计]