外国人入境旅游市场的发展趋势及建议  

The Development Trend and Its Reasons of the Foreign Visitor Market in China

作　　者：张国平[1,2] 刘晓鹰[1] 

机构地区：[1]西南民族大学西南民族研究院,四川成都610041 [2]成都理工大学旅游与城乡规划学院,四川成都610059

出　　处：《改革与战略》2017年第6期164-166,共3页Reformation & Strategy

摘　　要：通过纵向、横向比较研究,文章认为,2008年以来外国人入境旅游市场发展总体上处于迟滞状态。主要原因在于:在需求环节,大多数客源国的经济发展对旅华市场的促进作用大大减弱,2012年以来人民币相对日元、卢布的大幅升值对日本、俄罗斯旅华市场具有显著的负向影响;在供给环节,空气质量、食品安全等问题是2012年以来外国人入境旅游发展迟滞的主要因素;在交易环节,签证政策收紧影响较大。最后,针对影响外国人入境旅游市场发展的主要因素,文章在需求环节、供给环节和交易环节分别给出了相应的对策建议。According to vertical and horizontal comparison, the paper argues that the development of the foreign visitor market in China since 2008 was in the sluggish state as a whole. There are many reasons： on the demand side, the economic growth in most of countries no longer protnote outbound travel, the significant currency appreciation in China since 2012 has lessened visitor arrivals from Russia and Japan. In thc supply chain, the main problems since 2012 were air pollution and food safety. In trading link, the main reason was strict visa policies. Finally, in view of the main factors affecting the entry tourism market development, the paper presents the corresponding countermeasures and suggestions.

关 键 词：入境旅游 发展趋势 成因 对策 

分 类 号：F592.3[经济管理—旅游管理]