微信红包中的文本身份  

Textual Identity in WeChat Red Pocket

作　　者：甘子惠 郭诗梦[1] 

机构地区：[1]四川大学文学与新闻学院,成都610064

出　　处：《现代广告》2017年第12期26-31,共6页Modern Advertising

摘　　要：从符号学角度来看，人们在微信红包的发送场景中所展现出的身份是一种文本身份。在某些群发场景下微信红包携带着发送者的意图，即发送者希望通过发送红包的行为建立一种被周围人认可的文本身份，以此来改变自己现实生活中存在的身份不平等的状态。但是由于文本身份会受到现实身份的制约和影响，所以直接导致了这种意图难以真正实现。From the view of signs, the identity of people who send WeChat Red Pocket is an textual identity. And when it comes to group texting, WeChat Red Pocket often carries the intention of the sender, that is to say, the sender wants to establish a textual identity that can be recognized by surrounding people through sending red pockets to change the state of unequal identity in the reality. However, because the textual identity will be subjected to the constraints and influences of the real identity, this intention is always difficult to be truly achieved.

关 键 词：微信红包 身份 文本身份 身份平等 弥补现实 

分 类 号：TP393.098[自动化与计算机技术—计算机应用技术]