将“网络红文”释放出社会正能量  

Make Network Popular Articles Release the Positive Energy of Society

作　　者：施建平[1] 张颖炜[2] 

机构地区：[1]苏州市职业大学学报编辑部,江苏苏州215104 [2]南通大学文学院,江苏南通226019

出　　处：《泰州职业技术学院学报》2017年第2期44-46,共3页Journal of Taizhou Polytechnic College

基　　金：国家社会科学基金项目"国家语文政策视野下的网络语言规范化研究"(16BYY063;项目负责人:张颖炜)

摘　　要：如何将"网络红文"转化为推动社会前进的正能量,这是全媒体时代,每一个传统媒体的从业者必须面对的问题。《写给小华》一文,之所以流传甚广,打动千万网友,其秘密在于"真实"二字。因此,应该将"网络红文"引导成为弥合社会裂缝、官民鸿沟的粘合剂;建立"网络—官媒"互动模式,引导舆论,释放正能量,以更好地弘扬社会正气。In the media era, every practitioner of traditional media must face the problem how to make network popular articles release the positive energy . The secret that the article ＂To Xiaohua＂ was spread widely ,which moved millions of net friends is of truth .So network popular articles should become an adhesive to bridge the gap between society, government and the people. The establishment of interactive mode of ＂network -official media＂ will guide the public opinion, release positive energy and better promote social justice.

关 键 词：网络红文 舆论引导 正能量 《写给小华》 “网络-官媒”互动模式 

分 类 号：I106.999[文学—世界文学]