“中国制造2025”战略下我国体育用品业国际竞争力提升研究  

Promoting the International Competitiveness of China's Sporting Goods Industry in the Context of the “Made in China 2025”Strategy

作　　者：杜江静[1] 

机构地区：[1]绵阳师范学院,四川绵阳621000

出　　处：《南京体育学院学报（社会科学版）》2017年第3期52-57,共6页Journal of Nanjing Institute of Physical Education

摘　　要：提升我国体育用品业国际竞争力,不论是对于促进我国体育产业的快速发展,还是对于推动整个体育事业的发展,都具有极其重要的意义。分析了我国体育用品业国际竞争力现状,即企业数量多,规模较小;产品产量大,质量不优;效益产值高,利润偏低。其主要原因是:科技创新驱动乏力,品牌培育不足,产品标准化较低等。建议:坚持创新驱动,提高体育用品科技含量;精心培育品牌,提升体育用品档次和质量;促进集约发展,优化体育用品业布局。Enhancing the international competitiveness of China's sporting goods industry is of great significance to the rapid development of China's sports industry,and to the development of the entire sports undertaking as well. This paper analyzes the current situation of the international competitiveness of China's sporting goods industry,that is,the number of enterprises is big,but most are on a small scale;the outputs is high but the quality low;the output values are high but profits low. The main reasons for this include a lack of sci-tech innovation drive,insufficient brand cultivation,and low product standardization. In the paper,I make the following suggestions:adhering to innovation,increasing sci-tech content;meticulously nurturing brands and raising quality;promoting intensive development and optimizing the layout of sporting goods industry.

关 键 词：中国制造2025 体育用品业 国际竞争力 创新驱动 培育品牌 优化布局 

分 类 号：G80-5[文化科学—运动人体科学]