博客现象:大众传播的众声喧哗  

The Phenomenon of Blog:The Uproar of Mass Communication

作　　者：孙进 

机构地区：[1]镇江市广播电视台节目编排中心,江苏镇江212000

出　　处：《苏州教育学院学报》2017年第3期17-22,107,共7页Journal of Suzhou College of Education

摘　　要：博客是网络的新生事物,是一种"零进入壁垒"的网上个人出版方式,博客的出现对传统媒体产生了巨大的冲击,它以一种新的姿态展示了新媒体的面貌。与传统写作方式相比,博客写作呈现出大众化、交互性、自我性和狂欢化等特点。博客是当代大众文化的一个重要现象,博客的出现和发展标志着大众传播进入了一个新的阶段。Newly emerged on the Internet,blog serves as a means of online personal publication with 'zero entry barrier'.Blog has a huge impact on the traditional channels of mass media,and it demonstrates in a brand-new manner the features of new media.Compared with the traditional ways of writing,blog embodies such characteristics as being massive,interactive,personalized and carnivalized.Blog is a significant phenomenon of contemporary popular culture.The emergence and development of blog landmarked a new phase of mass communication.

关 键 词：博客 大众文化 大众传播 众声喧哗 

分 类 号：G206[文化科学—传播学]