档案机构微信平台资源建设策略探析——基于典型平台的推文内容分析  

Research on the Resource Construction Strategy of WeChat Platform of Archives——A Content Analysis of the Pushed Articles' Based on Typical Platforms

作　　者：周耀林[1] 姬荣伟[1] 赵跃[1] 

机构地区：[1]武汉大学信息管理学院,湖北武汉430072

出　　处：《档案与建设》2017年第6期18-22,共5页Archives & Construction

基　　金：国家档案局科技项目"基于社交媒体的档案信息服务创新研究"(项目编号2014-X-19)后期成果之一

摘　　要：面对新形势下档案工作的新特点和新需求,微信平台资源建设对于提升平台服务内容质量意义重大。文章首先从满足公众需求、响应政策要求和解决发展诉求三个方面剖析档案机构微信平台资源建设的动力。其次,基于对档案机构微信推文内容的主题、形式和组织的分析和思考,从特色资源建设、资源呈现形式和资源价值挖掘三个层面提出建设对策,以期对档案机构新媒体研究和应用实践有所启示。It is of great significance to be committed to the construction of WeChat platform resources for enhancing its quality of service content in the face of new features and new needs of our archives work under the new situation. Firstly, this paper analyzes the motivation of the resources construction of the archives institution We Chat from three aspects: meeting the public needs,responding to the policy requirements and solving the development demands. Secondly, based on the analysis and thinking of the theme, form and organization of the contents of WeChat push articles,this paper puts forward the construction countermeasures from the three aspects of characteristic resources construction, resources presentation form and resources value mining, so as to have some enlightenment from the new media research and application practice of archives.

关 键 词：档案馆 微信 新媒体 档案资源建设 档案服务 档案宣传 

分 类 号：G270.7[文化科学—档案学]