东南丝绸之路的构建与休闲体育文化的传播  

The Construction of Southeast Silk Road and Transmission of Leisure Sports Culture

作　　者：贾磊[1] 聂秀娟[1] 

机构地区：[1]黄山学院体育学院,安徽黄山245041

出　　处：《黄山学院学报》2017年第3期74-80,共7页Journal of Huangshan University

基　　金：安徽省教育厅社会科学重点项目(SK2013A182);安徽省教育厅人文社科重点研究基地项目(SK2013B482)

摘　　要：通过广泛的调查和有关文献资料的收集、分析,研究了兴起于南宋,鼎盛于明清,富甲天下,绵延数百载的徽商对东南丝绸之路开拓做出的重要贡献以及创举性的构建了经济与文化一体化,利用传播休闲体育文化助推经济发展的奇迹和在体育文化传播中开放性与兼容性的特质,为现代体育文化传播,落实新丝绸之路的战略构想,打造体育文化大国,早日实现体育强国梦提供了重要启迪。Through an analysis of extensive investigation and related literature collection, this paper studies important contributions to the development of Southeast Silk Road and the integration of economy and culture made by Hui merchants who rose in the Southern Song Dynasty, flourished in the Ming and Qing Dynasties, being the richest in the world for hundreds of years. Besides, it also discusses the miracle that the Hui merchants boosted economic development through leisure sports culture transmission featuring openness and compatibility. What Hui merchants did has enlightened the transmission of modern sports culture and the implementation of the new silk road strategy so as to build a power of physical culture and realize the dream of being a powerful country of sports.

关 键 词：徽商 丝绸之路 传播 体育文化 

分 类 号：G80-054[文化科学—运动人体科学]