基于政府和企业视角的新疆林果产品电子商务发展动力探析  

Study on Development Force of Electronic Commerce for Forest and Fruit Products in Xinjiang From Perspective of Government and Enterprises

作　　者：李琳玉[1] 赵丽娟[2] 

机构地区：[1]昌吉职业技术学院,新疆昌吉831100 [2]新疆农业职业技术学院,新疆昌吉831100

出　　处：《北方园艺》2017年第12期187-191,共5页Northern Horticulture

基　　金：科技部现代农业产业技术体系建设专项资金资助项目(CARS-42-G24)

摘　　要：鲜干林果产品是新疆的特色产品。近年来,林果产品已成为新疆电商发展的重点,电商主体多元化且涌现了一批知名的电子商务示范企业。新疆林果产品电子商务的发展依靠政府和企业:一方面,政府搭建平台提供信息化服务,建设信息服务试点和培养人才;另一方面,新疆企业通过构建林果产品大宗交易网络平台、多元化零售模式、第三方营销平台提升林果产品电子商务水平。然而,当前仍面临交易平台影响力不足、电商应用层次低以及产品品牌度低等问题。政府应加大投入力度,提供配套设施服务以及企业加强营销推广,与学校合作办学,带动地方品牌建设可能是破解困局的出路。Forest and fruit products including red dates,grapes and so on, which are featured products in Xinjiang. Recently, forest and fruit products has been important in e-commerce development in Xinjiang. Moreover, there now exists various e-commerce operation main bodies and some famous e-commerce demonstration enterprises. The government and enterprises both contribute to the current achievements. On one hand,the government has set up a scaffold to offer information service of products circulation,established the information service pilot and cultivates professional talents~ on the other hand, some enterprises has established service platforms, diversified retail modes and third party marketing platforms. However, current e-commerce application of forest and fruit products still faces some problems,such as the weak influence of transaction platform,low e-commerce application and low brand degree. It may be better ways to solve current problems by greater investment and supporting facilities offered by government and marketing promotion, cooperation in cultivating talents, local brand construction create by enterprises.

关 键 词：林果产品 电子商务 新疆 政府 企业 

分 类 号：S126[农业科学—农业基础科学]