“互联网+”背景下我国民营出版业的创新发展研究  

Research on the Innovation and Development of China's Private Publishing Industry under the Background of“Internet Plus”

作　　者：尹剑峰[1] 颜春龙[1] 

机构地区：[1]贵州民族大学,贵州贵阳550025

出　　处：《武汉职业技术学院学报》2017年第3期70-74,79,共6页Journal of Wuhan Polytechnic

基　　金：2015年贵州省甲秀文化人才课题"互联网+背景下贵州民营文化产业发展研究"(项目编号:2015D06)

摘　　要：随着"互联网+"战略的贯彻实施,传统的商业环境正在快速被颠覆,从而倒逼许多传统行业进行变革。作为我国出版业中重要组成部分的民营出版业,如何在新的环境下快速与互联网融合进行创新发展,这是一个亟待解决的现实问题。我国民营出版业必须针对"互联网+"的新特点,从思维模式、产业业态、出版模式和经营模式等各个方面进行系统性、全面性创新,才能迎合时代发展潮流,实现跨越式发展。With the implementation of the “Internet plus” strategy, the traditional business environment is rapidly being subverted, thus forcing many traditional industries to change. As an important part of China＇ publishing indus-try, private publishing industry, how to quickly integrate with the Internet in the new environment for innovation and development, which is an urgent problem to be solved. China＇ private publishing industry must be for the “Internet plus” new features, from the thinking mode, industry format, publishing model and business model and other aspects of systematic and comprehensive innovation, in order to meet the trend of development of the times, to achieve leapfrog development.

关 键 词：互联网+出版 民营出版业 经营模式 

分 类 号：G239.2[文化科学]