“互联网+”环境下档案微信建设的SWOT分析——基于全国档案微信公众号的调查  

The SWOT Analysis of Archival Wechat Construction in "Internet Plus"——Survey Based on the Archival Wechat Public Accounts in China

作　　者：倪丽娟[1] 陈阳[1] 

机构地区：[1]黑龙江大学信息管理学院,哈尔滨150080

出　　处：《档案学研究》2017年第3期41-47,共7页Archives Science Study

基　　金：2013年国家社科基金项目"信息文化视域下档案价值认知转型研究"(项目编号:13BTQ066);黑龙江省高校基本科研业务费黑龙江大学专项资金项目"智慧城市背景下档案信息资源规划研究"(项目编号:HDJD2016-13)的阶段性成果

摘　　要：档案微信自推出以来得到越来越多的关注和利用,在"互联网+"时代也面临着前所未有的机遇和挑战。本文基于实际调研,分析了我国档案微信公众号的建设现状,并运用SWOT分析法分析了"互联网+"环境下档案微信建设的内部优势、劣势与外部机会、威胁因素,提出应充分把握时代契机,应用先进技术,明确自身定位,创新服务方式,同时克服自身不足与外部威胁,发挥社交媒体在档案工作中的最大作用。Archival Wechat has gained more and more attention and use since its launch. It is also faced with unprecedented challenges and opportunities in the＂Internet Plus＂. The paper is based on actual inves- tigation and analyzes the current situation of the construction of archival Wechat in China, using SWOT method to analyze the internal advantages, weaknesses and external opportunities, threats. Thus it puts for- ward that we should fully grasp the opportunitiesin the ＂Internet Plus＂, use the advanced technology, clear our own position and create serving mode, while overcoming shortcomings and external threats and maximiz- ing the value of social media in archival work.

关 键 词：档案微信 “互联网+” SWOT分析 档案工作 

分 类 号：G270.7[文化科学—档案学]