包装设计中传统符号的应用  

Application of Traditional Symbols in Packaging Design

作　　者：祁军伟[1] 

机构地区：[1]新乡学院,河南新乡453003

出　　处：《艺术与设计（理论版）》2017年第6期48-49,共2页Art and Design

基　　金：2015年度高等学校设计学专业产学研合作教育模式探索与实践(XJGLXZ2015-08)

摘　　要：文章研究传统符号在包装设计中的应用。通过分析包装设计,阐释了包装设计与纹样、汉字、书法、色彩等中国传统符号的关系,传统符号是包装设计的重要体现载体。文章论述了传统艺术与传统文化、传统图案与传统色彩在包装设计中的应用,力求使传统符号、传统装饰元素与包装设计实现完美结合的目的。Research on the application of the traditional symbol in the packaging design.By introducing the meaning of packaging design,the relationship between packaging design and patterns, Chinese characters, calligraphy, color and other traditional Chinese symbols is explained, traditional symbol is an important embodiment of the packaging design. This paper discusses the application of traditional art and traditional culture, traditional pattern and traditional color in packaging design,strive to make traditional symbols, traditional decorative elements and packaging design to achieve the perfect combination of purpose.

关 键 词：传统符号 包装设计 运用 创新 

分 类 号：TB482[一般工业技术—包装工程]