体育产业跨界融合创新机制与路径探寻  

Exploration of Innovative Mechanism and Paths for Cross-border Integration in Sports Industry

作　　者：朱玲[1] 赵胜国[2] 

机构地区：[1]安徽城市管理职业学院,安徽合肥230000 [2]巢湖学院体育系,安徽巢湖238000

出　　处：《黑河学院学报》2017年第5期35-36,共2页Journal of Heihe University

摘　　要：在当前经济国际化以及全球化等背景下,媒体的融合、营销的跨界、资本的跨界,与体育产业相融合的其他产业的话题越来越多,并且这些跨界之间的融合一定会有效的促进和拉动体育产业的新发展。通过体育产业的跨界融合,能为体育产业的良好发展带来新的动力和活力,使之能成为我国体育产业未来转达和发展的新动力。我国体育产业的跨界融合,要创新机制,增强产业依赖度,然后在思想、生态、服务等方面开拓体育产业跨界融合的路径。Under the background ofcurrent economic internationalization and globalizationl more and more industries get integrated with the sports industry, which leads to the happening of cross borders in terms of media, marketing, capital and so on. These cross-border integration will be sure to promote and push the new development of sports industry. The cross-border integration can bring new impetus and vigor for the better development in sports industry. What should be done for cross-border integration in sports industry in our country are as the following： to innovate mechanism, to strengthen the industry dependence, and to develop paths in such aspects as ideology, ecology, services and so on.

关 键 词：体育产业 跨界融合 创新机制 创新路径 

分 类 号：G80-05[文化科学—运动人体科学]