美国好意慈善店的启示——基于中美慈善超市的民意调查  

作　　者：苏艳娜[1] 

机构地区：[1]河北农业大学经济贸易学院

出　　处：《社会福利》2017年第5期57-61,50,共6页Social Welfare

摘　　要：迄今为止,在中国开设的慈善店没有出现美国好意慈善店的繁荣,通过对中美两国民众进行有关慈善店认知与参与的民意调查,分析为什么慈善店虽在中国各地相继出现,绝大多数却是昙花一现,中国是否具有开设慈善店的民众基础?文章设计调查问卷并运用概要统计方法与编制SAS程序对问卷数据作定量分析,得到结论为:(1)中、美家庭都存在大量闲置的旧生活用品;(2)中美两国民众旧物慈善捐赠的意愿都很高;(3)相对于美国民众,中国民众的旧物购买意愿偏低;(4)Logic回归结果证明,造成中美慈善店经营差异的显著影响因素是"对附近慈善店信息了解"与"旧物捐赠意愿"。因此,研究表明,只有社会民众的广泛参与,才是解决中国慈善超市问题的根本出路。Currently the thrift stores in China were not as successful as Goodwill Industries in the U.S. Do the thrift stores lack of popular support among Chinese？ A survey concerning about people＇s acknowledge and participation on thrift stores have been done in both Chinese and American consumers in this paper. The aim of the survey was found out why the enormous thrift stores appeared in China but most of them were unfortunately ＂written in water＂. The article been designed to seek for the factors that contribute to such phenomenon. And the questionnaires were set out in the U.S and China, respectively. Then the summary statistics and a logistic regression method were utilized in this research. The results show that：（1）there were lots of idle supplies in both China and U.S. （2）the populace＇s donation will were high in the both countries. （3）Chinese purchasing wills on idle supplies were lower than American＇s. （4）The inference from the model estimates verifies that ＂the degree of people＇s acquainted with the charity stores＂ and ＂people＇s donation will of idles＂ are the two significant factors that cause the different outcomes on thrift stores in China and America. Therefore, China should widen the participation of social public in order to solve the thrift stores puzzle.

关 键 词：慈善超市 民意 好意二手店 

分 类 号：C913.7[经济管理]