农户宅基地使用权流转中的羊群行为:私人信息还是公共信息?  

On Farmers' Herd Behavior in the Rural Residential Land Use Right Transfer:Private Information or Public Information?

作　　者：杨卫忠[1] 

机构地区：[1]嘉兴学院商学院,浙江嘉兴314001

出　　处：《中国土地科学》2017年第4期43-51,共9页China Land Science

基　　金：国家自然科学基金青年科学基金项目(71403103);国家社会科学基金重点项目(15AJY008);浙江省科技厅软科学重点项目(2016C25011;2016C25012);浙江省自然科学基金一般项目(LY14G030016)

摘　　要：研究目的:探究政府主导下农村宅基地使用权流转中的农户羊群行为,以获得有效指导实践的理论与实证依据。研究方法:基于信息瀑布理论解析农村宅基地使用权流转中农户羊群行为的产生机理,提出研究假说,并通过浙江省嘉兴市1476个农户的纵向调查数据进行验证。研究结果:(1)私人信息对农户宅基地使用权流转决策具有基础性的"锚定"效应;(2)公共信息在农户宅基地使用权流转决策中扮演重要的"调整启发式"影响;(3)当农户宅基地使用权流转决策更倾向于忽略私人信息而与公共信息保持一致时,农户表现出羊群行为。研究结论:要合理利用羊群行为正面效应,同时降低"锚定"和"调整启发式"的负面效应,引导农户做出理性流转决策。This article aims to explore the farmers＇ herd behavior in the rural residential land use right transfer under government-led mode, and to provide a theoretical and empirical basis for the guideline of practice. The methods of the article are that based on the information cascade theory, we explores the generation mechanism of herd behavior, proposes the research hypothesis, and tests the hypothesis by longitudinal data of 1476 farmers from Jiaxing City, Zhejiang Province. The results show that： 1）Private information has basic ＂anchoring＂ effect on farmers＇ decision. 2）Public information plays an important ＂adjustment heuristic＂ role. 3）When farmers＇ residential land use right transfer decision is inclined to ignore the private information but to be consistent with the public information, the famers show herd behavior. In conclusion, the positive effect of herd behavior should be rationally utilized, and the negative effect of ＂anchoring＂ and ＂adjustment heuristic＂ should be reduced in the practice of transfer so as to lead farmers to make reasonable decision on rural residential land transfer.

关 键 词：土地管理 宅基地使用权流转 羊群行为 信息瀑布 

分 类 号：F301.2[经济管理—产业经济]