大学生游客感知价值与忠诚意向的关系研究——以旅游电子商务网站的经验数据为例  

The Relationship between Tourists' Perceived Value and Loyalty Intentionof College Students——Based on Data of Tourism E-commerce Website

作　　者：张海燕[1] 刘璐瑶[1] 

机构地区：[1]湖南师范大学商学院,湖南长沙410081

出　　处：《怀化学院学报》2017年第4期37-42,共6页Journal of Huaihua University

基　　金：国家自然科学基金项目"基于交通网络演化的跨界旅游区竞合机制与区域响应研究--以武陵山片区为例"(41461032);国家自然科学基金项目"武陵山片区交通运输与旅游流空间结构协同演化研究"(41261032);湖南省社科基金项目"武陵山民族地区精准产业扶贫绩效提升对策研究"(16YBX012)

摘　　要：游客感知价值与忠诚意向的关系研究一直是旅游业所关注的热点。根据旅游电子商务网站的经验数据,选取长沙市400名大学生为研究样本,从感知价值多维度与忠诚意向各个维度,通过实证分析用户感知价值与忠诚意向关系。研究表明,游客感知价值与忠诚意向呈正相关,其中便利、成本、体验、关联是影响游客忠诚意向的主要因素。The relationship between tourists＇ perceived value and loyalty intention has always been a hot topic of concern in tourism. This paper is based on the empirical data of tourism E-commerce website, select 400 college students in Changsha City as the research samples, and analyze the relationship between perceived value and loyalty intention by empirical analysis of perceptual value multidimensional and loyalty intentional each dimension. As is shown in the results, tourists＇ perceived value has positive correlation with loyalty intention, and convenience, cost, experience and relevance are the main factors influencing loyalty intention.

关 键 词：游客感知价值 忠诚意向 关系 旅游电子网站 

分 类 号：F590[经济管理—旅游管理]