我国“互联网+农村”发展现状与策略  

Development Situation and Countermeasures of Rural Internet+ in China

作　　者：钱美琴[1] 储新民[2,3] 

机构地区：[1]安徽经济管理学院,安徽合肥230059 [2]江苏师范大学商学院,江苏徐州221116 [3]江苏师范大学淮海农业电子商务研究中心,江苏徐州221116

出　　处：《安徽行政学院学报》2017年第3期70-74,共5页Journal of Anhui Academy of Governance

摘　　要："互联网+"已对我国社会产生了全面深入影响,日益增多的"淘宝村"实践是其突出的表现,以农村电子商务为代表的"互联网+农村"行动已经成为我国农村经济新增长点,但也面临着低层次、同质化等诸多问题。文章在调研观察的基础上,分析当前我国"互联网"与"农村发展"融合过程中存在的问题,构建以"信息+人才+信用"作为"发动机"、以"强市场+强政府"作为"平衡器"、以"大数据+优民生"作为"准心"的"互联网+农村"发展框架体系,为农村电子商务发展探寻持续健康路径。With the popularity of Internet＋ and more practices as Taobao Village, rural electronic commerce has become a new growth point of rural economy in China. But there are also lots of problems as low levels and homogenization. Based on the survey and observation, this article analyzes the problems existing in the China＇ s rural e-commerce development. Hence, a rural e-commerce framework was developed, that is, ＂information ＋ talent ＋ credit＂ as an engine, ＂powerful market ＋ perfect government＂ as a balancer and ＂big data ＋ livelihood optimization＂ as a target, seeking consistent and healthy path for China＇ s rural e-commerce.

关 键 词：农村电子商务 互联网+ 淘宝村 

分 类 号：F320.3[经济管理—产业经济]