“互联网+”背景下高校图书馆的立体营销模式设计  

Design on the Three-dimensional Marketing mode for University Library under the Background of "Internet+"

作　　者：郭明环[1] 吕亚娟[1] GUO Minghuan LV Yajuan(Library, Xi＇ an University of Science and Technology, Shaanxi Xi＇an 710054, China)

机构地区：[1]西安科技大学图书馆,陕西西安710054

出　　处：《农业图书情报学刊》2017年第7期10-12,共3页Journal of Library and Information Sciences in Agriculture

基　　金：陕西省教育厅专项基金项目:新媒介环境下高校图书馆的立体营销模式研究(项目编号:16JK1485);西安科技大学培育基金:"互联网+"背景下数字图书馆与数字出版的协同发展研究(项目编号:201657)

摘　　要：阐述了"互联网+"背景下,高校图书馆立体营销的可能性和现实意义,分析了高校图书馆营销的新模式,说明了图书馆立体营销的实施方案,以期对图书馆未来的营销起到有益的指导作用。Under the background of ＂Intemet＋＂ , the possibility and practical significance of three-dimensional marketing for university library were elaborated, and new marketing modes of university library were analyzed. An implementation scheme for the three-dimensional marketing of library was proposed to provide a guiding function for library marketing in the future.

关 键 词：互联网+ 高校图书馆 立体营销模式 

分 类 号：G258.6[文化科学—图书馆学]