微博话题流行度统计分析及其影响因素研究  

Statistical Analysis of the Topic Popularity and Influencing Factors in Micro-blog Network

作　　者：李瑾颉[1] 吴联仁[2] 齐佳音[2] 孙启明[1] 

机构地区：[1]北京邮电大学经济管理学院,北京100876 [2]上海对外经贸大学工商管理学院,上海201620

出　　处：《情报科学》2017年第7期138-141,148,共5页Information Science

基　　金：国家社会科学基金重大项目(16ZDA055);国家自然科学基金项目(71601005;71231002)

摘　　要：【目的/意义】致力于理解微博网络话题演化特征及其影响因素,本文引入流行度概念,将微博话题按流行度高低分为四类,然后从话题表现形式、微博网络结构、话题类型、话题发布时间等四个角度对微博话题流行度进行分析。【方法/过程】采用统计分析、相关分析和对比分析相结合的方法,多角度探索微博话题流行度演化规律。【结果/结论】微博话题随时间演化的规律各不相同,且话题的表现形式、话题类型和话题发布时间对话题的流行度影响较大。话题发布人的粉丝数与话题流行度具有强正相关关系,而关注数与流行度的关系未得到验证。[Purpose/significance] Committed to understanding the evolution of miero-blog network topic and its influencing factors, this paper introduces the concept of popularity, topics are divided into four categories according to the degree of popularity. And the topic popularity is analyzed from the perspective of topic forms, miero-blog network structure, topic type and topic release time. [Method/process] By using the methods of statistical analysis, correlation analysis and comparative analysis, this paper explores the evolution of topic popularity of micro-biog. [ Resuh/eonelusion ] The form, type and release time have great influence on the popularity of the topic. The network structure of topic publisher has a positive correlation with topic popularity.

关 键 词：微博话题 流行度 统计分析 影响因素 

分 类 号：G206.3[文化科学—传播学]