基于加权灰色关联度的C2C平台商品信息可信度评估方法研究  

A Study of C2C Platform Product Information Credibility Based on the Grey Relation Grade

作　　者：郭顺利[1] 张向先[1] 李中梅[1] 

机构地区：[1]吉林大学管理学院,吉林长春130022

出　　处：《情报科学》2017年第7期142-148,共7页Information Science

摘　　要：【目的/意义】寻找有效的C2C平台信息可信度计算方法,识别平台虚假信息和冗余信息,为C2C平台用户选择和购买商品提供依据和参考。【方法/过程】首先运用文献综述和层次分析法,根据信息传播理论与C2C平台的特点构建C2C平台信息可信度评价指标体系;其次提出基于加权灰色关联度的信息可信度计算方法;最后采集58同城二手手机数据验证提出方法的有效性和合理性。【结果/结论】构建了C2C平台信息可信度评价指标体系,提出了一种基于加权灰色关联度的C2C平台信息可信度计算方法,验证了方法的可操作性和实际应用价值。[ Purpose/significance] This paper aims at looking for effective C2C platform information credibility calculation method, identifying false information and redundant information platform so as to provide the basis and reference for users in C2C platform to choose and buy goods . [Method/process] This paper first constructs the information credibility evaluation index system of C2C platform according to the information dissemination theory and the characteristics of C2C platform by using literature review and analytic hierarchy process; secondly, the information credibility calculation is put forward based on weighted gray relational degree Method; thirdly, collect the second-hand mobile phone data from 58 cities to verify the validity and rationality of the method presented in the study. [Result/conclusion] The paper constructs the evaluation index system of C2C platform information credibility, puts forward a method of C2C platform information credibility based on weighted grey incidence degree, verifies the method has certain operational and practical value.

关 键 词：C2C平台 信息可信度 评价方法 层次分析法 加权灰色关联度 

分 类 号：G250.2[文化科学—图书馆学] F713.36[经济管理—产业经济]