大型健康传播活动传播效果评价  

Effectiveness evaluation of large-scale health communication activities

作　　者：韩晔[1] 徐晓莉[1] 洪玮[1] 

机构地区：[1]北京市疾病预防控制中心北京市预防医学研究中心,北京100013

出　　处：《中国健康教育》2017年第6期538-540,共3页Chinese Journal of Health Education

摘　　要：目的以北京市第三届健康之星评选活动为例,研究大型健康传播活动的传播效果,为政府开展大型健康传播活动提供参考。方法采用问卷调查的方式,对311名参赛选手及400位北京市居民进行调查。结果参赛选手对活动总体满意度为94.4%,98.4%的选手表示活动对改善自身健康知识与行为有很大帮助,其中,65.7%的选手认为在"合理运动"方面有明显改善,其他依次是"合理膳食"(63.3%)、"合理作息"(32.3%)、"心理平衡"(30.7%)和"合理用药"(20.0%)。80.9%的选手在21 d内成功改变了周围1个人的1种不健康行为。市民对活动的认知度为15%。结论参赛选手对活动满意度较高,活动对参赛选手的健康知识和行为有很大帮助。Objective To study the effect of large-scale health communication activities and provide basis for the government to carry out large-scale heahh communication activities. Methods Taking the 3nd ＂Health Model＂ Contest of Beijing as an example, a questionnaire survey was conducted on 311 contestants and 400 residents. Results The overall satisfaction of the contestants was 94.4%. 98.4% of the contestants said it was helpful to improve their health knowledge and behavior. Among them, 65.7% of the contestants considered that there was a significant improvement in ＂reasonable exercise＂, followed by ＂reasonable diet＂ （63.3%）, ＂reasonable rest＂ （32. 3% ）, ＂psychological balance＂ （30. 7% ） and ＂rational drug use＂ （20.0%）. 80. 9% of the contestants successfully changed 1 kind of unhealthy behavior in 21 days. The activity awareness rate of Beijing residents was 15%. Conclusion The overall satisfaction of the contestants was high. The contest was helpful to improve their health knowledge and behavior.

关 键 词：健康传播 活动 效果 评价 

分 类 号：R193[医药卫生—卫生事业管理]