农产品流通信息平台质量对用户满意度的影响——基于使用经验的调节作用  

Impact of Quality Antecedents on End User Satisfaction --Moderating Effect of Experience

作　　者：徐健[1] 王盼[1] 吕成戍[1] XU Jian WANG Pan LV Chengshu(School of Management Science and Engineering, DUFE, Dalian 116025, Liaoning, China)

机构地区：[1]东北财经大学管理科学与工程学院

出　　处：《信息系统学报》2016年第2期98-108,共11页China Journal of Information Systems

基　　金：教育部哲学社会科学研究重大课题攻关项目(12JZD025);国家社会科学基金青年项目(14CGL040);辽宁省高等学校优秀人才支持计划(WJQ2014037);国家自然科学基金项目(71602021)

摘　　要：近年来,各地相继建成了一批农产品流通信息平台,但这些信息平台普遍遇到用户规模小、使用频率低等问题。本文从信息平台质量角度出发,构建了一个考虑使用经验调节作用的信息平台质量对用户满意度影响的概念模型,并通过偏最小二乘法（PLS）结构方程模型进行了实证分析。结果表明：（1）服务质量、信息质量和系统质量对用户满意度具有显著正向影响;（2）用户满意度对用户使用倾向具有显著正向影响;（3）使用经验对服务质量和满意度之间的关系具有显著负向调节作用,而在系统质量和信息质量对满意度的影响关系上调节作用不显著。本文进一步提出了推广农产品流通信息平台的对策建议。In recent years, the amount of agricultural products circulation information platform grows quickly. However, these information platforms face severe challenges such as small number of end user, low frequency of use. To succeed in the promoting the application of these information platform, it is vital to understand user satisfaction. Based on the information system success model, we explored the impact of service quality, information quality and system quality on satisfaction, and examine the moderating effect of experience. We conduct data analysis with partial least squares （ PLS ） structural equation model. The results show that service quality, information quality and system quality have a significant positive effect on end user satisfaction. Furthermore, experience negative moderates the influence of service quality on satisfaction. Based on the findings, implications for agricultural products circulation information platform are discussed.

关 键 词：信息系统成功模型 服务质量 信息质量 系统质量 满意度 

分 类 号：F713[经济管理—产业经济]