春节视觉符号的创新设计刍议  

On Innovative Visual Symbols of Spring Festival

作　　者：胡继艳[1,2] HU Ji-yan(Chuzhou College, Chuzhou, Anhui 239000, China Southeast University, Nanjing 210009, China)

机构地区：[1]滁州学院,安徽滁州239000 [2]东南大学,南京210009

出　　处：《西昌学院学报（自然科学版）》2017年第2期88-91,共4页Journal of Xichang University(Natural Science Edition)

基　　金：安徽省人文社会科学重点项目(SK2016A0663)

摘　　要：春节是中国重要的传统节日,蕴含着丰富的文化内涵和哲学思想。春节视觉符号是春节文化的重要表现载体,承载着人们辞旧迎新、求吉纳福的美好愿望,是民族凝聚力、意志力、号召力的象征符号。挖掘春节文化背后的深刻内涵,对春节视觉符号的设计原则、设计方法的研究,旨在探索春节视觉符号新时代的表现形式,适应新时代的发展需求,最终实现传统文化的传承与创新。Spring Festival, which has rich cultural connotation and philosophical thought, is an important traditional one in China. Spring Festival visual symbol carrying people good wishes of bidding farewell to the old and ushering in the new is an important carrier of the Spring Festival culture and a symbol of national cohesion, willpower and appeal. The aim to excavate the cultural connotation behind the Spring Festival and study of design principles and design methods of visual symbols in Spring Festival is to explore the expression of the new era of visual symbols in Spring Festival, to adapt to the development requirements of the new era and to realize the inheritance and innovation of the traditional culture finally.

关 键 词：春节文化 视觉符号 创新设计 

分 类 号：J524[艺术—艺术设计]