中外合作办学互动式双语教学探索与实践——以《国际营销学》为例  

Exploration and Practice of Interactive Bilingual Teaching in Joint Program Education——Taking "International Marketing" Course As An Example

作　　者：杨佳利[1] YANG Jia-li(School of Economics and Management School,Shaoguan University,Shaoguan,Guangdong 512005,China)

机构地区：[1]韶关学院经济管理学院,广东韶关512005

出　　处：《教育教学论坛》2017年第35期150-152,共3页Education And Teaching Forum

摘　　要：中外合作办学互动式双语教学的目的是让学生具有国际视野及有跨文化沟通能力。由于办学环境条件和学生素质个体等因素,双语教学存在互动性不强、学生学习积极性不高的现象。本文针对互动式双语教学的目标要求,从语言和专业目标出发,以《国际营销学》为例对中外合作办学互协式双语教学进行了探索与实践,并从制度、教学、管理等方面提出了相关建议。The purpose of interactive bilingual teaching is to enable students to have an international perspective and cross-cultural communication skills.Due to tile environmental conditions and the quality of students and other factors, there is a phenomenon that the interactive bilingual teaching is not strong and the students＇ learning enthusiasm is not high.Taking ＂International Marketing＂ course as an example,this paper explores the practice of bilingual teaching in joint program project education from the perspective of language and professional goals according to the interactive bilingual teaching objectives and requirements,and this paper puts forward some suggestions from the aspects of system,teaching and management.

关 键 词：中外合作办学 互动式双语教学 《国际营销学》 建议 

分 类 号：G642.0[文化科学—高等教育学]