企业微信营销渠道及其策略分析  

Analysis on Enterprise We Chat Marketing Channel and Strategy

作　　者：向高潮[1] 詹俏敏 

机构地区：[1]中山职业技术学院,中山528404

出　　处：《价值工程》2017年第23期73-74,共2页Value Engineering

基　　金：广东省高等学校优秀青年教师培养计划项目(QZS2015101)

摘　　要：随着微信的日渐普及,微信营销也为众多企业所重视,并开始成为许多企业关注的热点话题。企业通过使用"订阅号"、"服务号"、"企业号"等提供各种业务和产品服务,借助庞大的微信流量来获得更多的关注和更大的销售额。本文根据微信营销的特点,结合微信的功能,以企业微信营销方式为研究对象,从精准营销、关系营销和口碑营销的角度分析企业微信营销策略。With the increasing popularity of WeChat, WeChat marketing gets many enterprises＇ attention, and begins to become a hot topic of many enterprises concerned. Enterprises provide a variety of business and product serrices through the use of ＂subscription number＂, ＂service number”,＂business number＂ and get more attention and greater sales with a huge WeChat traffic. Based on the characteristics of WeChat marketing and the function of WeChat, this paper takes the WeChat marketing way as the research object and analyzes the WeChat marketing of enterprise from the perspective of precision marketing, relationship marketing and word-of-mouth marketing.

关 键 词：微信营销 企业营销 营销策略 

分 类 号：F259.23[经济管理—国民经济]