多重参照点、公平偏好和三级供应链协调机制设计  

Multiple Reference Points,Fairness Preference and Design of Coordination Mechanism in Three Layer Supply Chains

作　　者：浦徐进[1,2] 金德龙 PU Xu-jin JIN De-long(Business School, Jiangnan University, Wuxi 214122, China Synergetic Innovation Center of Food Safety and Nutrition, Wuxi 214122, China)

机构地区：[1]江南大学商学院,江苏无锡214122 [2]江南大学食品安全与营养协同创新中心,江苏无锡214122

出　　处：《运筹与管理》2017年第6期89-94,共6页Operations Research and Management Science

基　　金：国家自然科学基金面上项目(71371086);江苏省第五期"333工程"培养资金资助项目(BRA2016412)(JUSRP51416B)

摘　　要：在"单个制造商—单个分销商—单个零售商"三级供应链框架下,考察零售商依赖于多重参照点的公平偏好对于供应链运作造成的偏差,并在此基础上设计一个能够实现供应链整体协调的利润共享组合契约。研究发现:零售商对分销商利润和制造商利润的公平感知影响批发价格和分销价格变动的机制具有差异性;零售商的公平偏好不影响供应链的整体利润,但是会引起利润在各厂商间的重新分配;通过实行一个合理的利润共享组合契约,可以在零售商具有公平偏好的情形下达到供应链全局最优。最后用数值仿真验证了该利润共享组合契约作为协调机制的可行性。In this paper, we propose a manufacturer-distributor-retailer supply chain model and analyze the supply chain operations＇ deviation caused by retailer＇ s fairness which depends on multiple reference points. And then a revenue sharing combined contract is designed as the coordination mechanism in the three layer supply chain. The results show that the mechanism, that is, the retailer＇ s fairness about the manufacturer＇ s profit or the distributor＇ s profit affects the wholesale price and the distributor price, is different. The retailer＇ s fairness leads to profit redistribution among supply chain members while the whole supply chain＇s profit remains unchanged. A revenue sharing combined contract can be used to make each firm Pareto optimal when the retailer fairness is affected by the multiple reference points. Finally a numerical simulation is proposed to prove the availability of the revenue sharing combined contract.

关 键 词：公平偏好 多重参照点 行为运筹 三级供应链协调 

分 类 号：F224[经济管理—国民经济] C931[经济管理—管理学]