新常态下我国体育产业发展研究  

The Development of the Chinese Sports Industry under the New Norm

作　　者：王萍[1] 费郁红[1] 孙洋[1] 李保玲[1] 

机构地区：[1]哈尔滨体育学院,黑龙江哈尔滨150008

出　　处：《哈尔滨体育学院学报》2017年第3期7-12,共6页Journal of Harbin Sport University

基　　金：黑龙江省高等教育科学研究"十三五"规划课题(编号:16G317);哈尔滨体育学院院级课题(编号:2016XJ002)

摘　　要：当前我国体育产业发展迅速,产业规模稳步增加,产业体系日益健全,2006-2015年体育产业年均增长速度(15.94%)明显高于同期GDP的实际增长速度(8.99%),展现出朝阳产业的显著特征,是中国政府要着力培育和发展的一个战略性新兴行业。因此,本文在我国体育产业新常态发展的背景下,把握我国体育产业发展趋势,进一步认识其面临的挑战,并提出发展对策:未来应不断完善产业政策、大力发展运动项目产业、吸引更多资本进入体育产业、推动居民运动参与,逐步推进我国体育产业实现自身转型升级,形成与经济新常态相适应的体育发展态势。Nowadays, the rapid growth of economy, the expansion of area and scale of the Chinese sports industry have made it a sunrise industry. Therefore, recognizing the social en-vironment of the development of sports industry under the new normal and understanding its development characteristics and challenges have become the priorities. Under the new norm, the ways and structures in the Chinese sports industry should be transformed, and the gov-ernmental policies be utilized to upgrade. In the future, improving the industry policy, de-veloping sports industry, attracting social investment and promoting sports participation should be made to make a leap forward development.

关 键 词：新常态 体育产业 发展 趋势 

分 类 号：G80-05[文化科学—运动人体科学]